What is the marketing environment and its impact on digital marketing?

The marketing environment includes internal factors and external factors, which affect the Marketing activities of enterprises. Enterprise environmental marketing can be divided into internal environment, market macro environment and market microenvironment.


Here are some of the most important factors- 

1.Internal environment-

The internal marketing environment covers all the factors that can influence the operation of the enterprise inside the enterprise, such as the labor force, inventory and marketing plan. These elements are part of the enterprise itself and can directly affect the enterprise’s marketing ability.

2. Micro-environment-

The market microenvironment includes the internal environment of the enterprise, but not only the internal environment of the enterprise. It also covers other direct participants who are closely connected with the enterprise and can directly influence the marketing capability of the enterprise. Let us take a very simple example, a competitor. The marketing activities of competitors can directly affect the interests of enterprises themselves.


MyCity Social is the USA based family business with over 15 years of experience in providing small to medium-sized businesses with high-quality digital marketing services. We provide solutions for all our client’s needs including social media marketing, social media ads, newsletters, text messages, website development, SEO, Google My Business, Google Ad words, Public Relations, and more. To Know more- https://www.facebook.com/MyCitySocial/


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